Field notes
One control per note. Where the setting lives on each platform, what it does, what it cannot do, and who told us so — ordered newest first, numbered like a result set because that is the joke this site is built on.
AI Search and Builder Sites: What Is Known and What Is Guessed
Assistants now answer questions your pages used to answer. Almost everything written about influencing them is vendor research or speculation — so here is…
The Parts of Page Speed You Can Actually Change on a Builder
On a hosted platform most of the performance budget is spent before you log in. Here is the portion that is genuinely yours — and what Google's own…
Schema Markup in Website Builders: What Still Earns Anything
Google withdrew HowTo rich results and restricted FAQ ones in 2023, which invalidated most of the schema advice still circulating for builders. What each…
Sitemaps, robots.txt and noindex on Hosted Builders
Three controls that get confused with each other constantly, on platforms that expose them unevenly. What each one actually does, which builders let you…
Redirect Managers in Website Builders, Compared
The single capability that decides whether a site can be reorganised at all. Which builders ship a real redirect manager, which ship a text box, which ship…
Title Tags and Meta Descriptions in Website Builders
Where each builder hides the two fields, what the site-wide title patterns do to a small site, and the uncomfortable fact that Google rewrites most…
What Website Builders Do to Your URLs
Every hosted builder imposes some shape on your addresses — a forced path segment, a fixed collection prefix, a slug rule you find out about afterwards. A…
Does Google Rank Website-Builder Sites Differently?
Google has answered this on the record, and the answer is narrower than either side of the argument usually reports. What the platform label does not do,…